Aureum Vault · Brand Identity Guidelines
Brand Identity Guidelines
Contents
Brand Story
Aureum
Latin for "golden." Represents the premium, exclusive nature of the assets within.
Vault
Implies security, trust, and careful curation. A place where rare assets are protected and valued.
Aureum Vault exists to democratize access to extraordinary assets—yachts, aircraft, fine art, and rare collectibles—traditionally reserved for the world's most discerning investors.
We believe in transparency, verification, and exceptional service. Every member who enters the Vault gains access to opportunities previously available only to the ultra-wealthy and their private advisors.
"Where exceptional assets meet exceptional investors."
Logo
Obsidian Background
Soft Background
Cream Background
Gold Background
Colour
Obsidian
Aureum Gold
Ivory Cream
Obsidian Mid
#141414
Obsidian Soft
#1C1C1C
Obsidian Muted
#242424
Gold Light
#E2C97E
Gold Dark
#8B6914
Typography
Display / Headlines
Cormorant Garamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Body / Interface
Jost
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Voice & Tone
Do
Don't
Iconography
UI Components
Buttons
Form Fields
Stationery
Dear Valued Member,
We are pleased to present an exclusive opportunity that has become available through our curated network.
Member Card
Aureum Vault
Priority Access · Verified Member
Motion
Fade
Subtle opacity transitions for elements entering or leaving view. Duration: 300–500ms.
Reveal
Horizontal slide animations for content reveals. Creates sense of unveiling.
Scale
Transform-based scaling for emphasis and focus states. Never abrupt.
Social Media